The What –
Even if you know your market (if not, start with Target Market) and now have the necessary tools to build new content (if not, take a look at Targeted Content), you may still have a library of old content. There’s no reason to toss it all away! Those web pages, white papers, emails, or presentations still hold relevant information about your business and significant portions of it may be useful with some editing, re-organizing, or recycling.
Doing a full inventory of your marketing materials can be daunting, but we’ll work with your team to build a process for collecting and documenting your existing content, defining what’s needed for each element, and creating a schedule for managing all the various materials within a functional timeline.
Contact us today for a consultation